Privacy Policy

Last updated: July 31, 2026

This Privacy Policy describes how belvedge (belvedge s.r.o.) collects, uses, and protects your personal information when you use our website and services. We are committed to protecting your privacy and handling your data responsibly and transparently.

Who We Are

We operate guided hiking tours and photography excursions in the Adršbelvedge Sandstone Labyrinth, a natural heritage area in the Czech Republic. We collect and process personal information to provide our services, respond to inquiries, and improve your experience with us.

Information We Collect

We collect various types of information depending on how you interact with us:

• Contact Information: Name, email address, phone number, and postal address when you complete inquiry forms or make tour bookings
• Tour Details: Preferences, group size, dates, and special requirements you provide for your guided experience
• Usage Data: Pages visited, time spent on site, device type, browser information, and IP address through standard web analytics
• Cookies: Information stored on your device to enhance browsing experience and remember your preferences
• Communication Records: Messages, emails, and correspondence between you and our team

Legal Basis for Processing

We process your personal information under the following legal bases:

• Consent: When you provide information through forms or opt into communications, we process it with your explicit consent
• Legitimate Interest: We use data to improve our services, prevent fraud, and enhance website security and functionality
• Contract Performance: Processing is necessary to fulfill tour bookings, reservations, and service agreements
• Legal Obligation: We may process data to comply with Czech law and EU regulations

How We Use Your Information

Your information enables us to provide high-quality services:

• Process and manage tour bookings and reservations
• Send confirmations, updates, and tour information
• Respond to inquiries and customer support requests
• Personalize your browsing experience and recommend relevant tours
• Improve website functionality and user experience through analytics
• Send promotional content (only if you've consented)
• Prevent fraud, abuse, and security threats
• Comply with legal requirements and obligations

Data Retention

We retain your personal information only for as long as necessary to provide our services and fulfill legal obligations. Here are our specific retention periods:

• Tour Booking Information: Retained for 24 months following the completion of your tour, then securely deleted
• Contact Form Messages: Retained for up to 18 months after your last communication with us
• Website Analytics Data: Retained for 12 months; older data is automatically anonymized
• Cookies and Tracking Data: Session cookies are deleted when you close your browser; persistent cookies remain for up to 14 months
• Server Logs: Retained for 12 months for security and troubleshooting purposes
• Customer Support Records: Retained for 24 months to handle disputes and follow-up inquiries

Your Rights

Under Czech and EU data protection law, you have the following rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your data under certain circumstances
• Right to Restrict Processing: Limit how we use your information
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Opt out of marketing communications and certain processing activities
• Right to Lodge a Complaint: File a complaint with the Office for Personal Data Protection (ÚOOÚ) if you believe your rights have been violated

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website. Cookies are small files stored on your device that help us remember your preferences, track usage patterns, and personalize content.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality and security
• Performance Cookies: Help us understand how visitors use our site
• Marketing Cookies: Enable targeted advertising and promotional content (used only with your consent)

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality. A detailed Cookie Policy is available on our website explaining all tracking technologies in detail.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security practices include encryption, secure server infrastructure, and restricted access to personal data. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our website, processing bookings, and providing customer support. These providers are contractually obligated to use your information only to provide services to us and are required to maintain the confidentiality of your data. We do not sell or share your personal information with unrelated third parties for their marketing purposes.

International Data Transfers

Our servers and services are primarily located in the Czech Republic and the European Union. If data is transferred outside the EU, we ensure appropriate safeguards are in place in accordance with GDPR requirements.

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children without parental consent. If we become aware that we have collected data from a child without proper consent, we will take steps to delete such information promptly.

Supervisory Authority

If you have concerns about our data processing practices or believe your privacy rights have been violated, you have the right to lodge a complaint with the Office for Personal Data Protection (Úřad pro ochranu osobních údajů – ÚOOÚ), which is the independent data protection authority for the Czech Republic. You can contact them through their official website or submit a formal complaint in writing.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of our services following such modifications constitutes your acceptance of the updated policy.